Getting Your Hands on the Asics x Hidden NY GEL-NYC: Raffle & Release Insights

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The Asics x Hidden NY GEL-NYC running shoe collab combines two cultural giants – Asics and Hidden NY. This exciting partnership creates a must-have sneaker, merging digital inspiration with bold design elements that capture the essence of NYC street culture.

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Collaboration Story

The Asics x Hidden NY GEL-NYC collaboration is a true fusion of digital and physical realms. It draws inspiration from Hidden NY’s origins as an online fashion and cultural mood board, transposing its digital presence into a pixelated iteration of the iconic GEL-NYC sneaker.

  • The sneaker features a classic white mesh upper with metallic silver synthetic overlays and Hidden NY’s signature green accents.
  • The digitalized Asics Tiger Stripes and a transparency grid graphic on the heel give it a pixelated, digital-inspired aesthetic.
  • This collaboration is described as a “love letter to digital creation and photo editing software,” blurring the lines between reality and on-screen visuals.

The collaboration’s immersive pop-up experience, complete with a “training video” and customers having to “apply” for the sneakers, lampooned the 80s/90s office culture. This interactive approach aimed to provide Hidden NY’s digital community with more than just a traditional commerce-focused event, reflecting the brand’s evolution from an Instagram mood board to a full-fledged streetwear label.

Design & Materials

The Asics x Hidden NY GEL-NYC collaboration blends cutting-edge technology with bold design elements, resulting in a unique sneaker. The upper features a white mesh base accented by metallic silver synthetic overlays and Hidden NY’s signature green hue. The Asics Tiger Stripes have been digitalized, and a transparent grid graphic adorns the heel, creating a pixelated, digital-inspired aesthetic that pays homage to Hidden NY’s online origins.

One of the standout features of this sneaker is the midsole, which incorporates Asics’ advanced GEL technology for superior comfort. Specifically, it utilizes the tooling system from the Asics GEL-CUMULUS 16 shoe, combining lightweight foams and GEL technology inserts to provide exceptional underfoot cushioning.

The upper design takes inspiration from both heritage and modern performance running styles:

  • The base draws cues from the early 2000s GEL-NIMBUS 3-shoe
  • Design elements are borrowed from the GEL-MC PLUS V
  • The overall construction references the design language of digital tools, blurring the lines between reality and on-screen visuals

This unique blend of retro and contemporary elements is further emphasized by the contrast between the vintage-inspired upper and the advanced GEL-CUMULUS 16 midsole technology.

Colorway & Branding

The Asics x Hidden NY GEL-NYC collaboration boasts a striking colorway that seamlessly blends the aesthetics of both brands. The sneaker features a predominantly white mesh upper, serving as a clean canvas for the bold design elements. Metallic silver synthetic overlays add a touch of sophistication, while Hidden NY’s signature green hue is strategically incorporated, creating a visually striking contrast. One of the standout aspects of the colorway is the digitalized Asics Tiger Stripes, which pay homage to the brand’s iconic branding while embracing the collaboration’s digital-inspired aesthetic. The transparent grid graphic adorning the heel further reinforces this pixelated, on-screen visual theme, blurring the lines between the physical and digital realms. The colorway is a harmonious fusion of the following elements:

  • White mesh upper
  • Metallic silver synthetic overlays
  • Hidden NY’s signature green accents
  • Digitalized Asics Tiger Stripes
  • A transparent grid graphic on the heel

This carefully curated color palette and design language celebrate the collaboration’s unique concept and ensure that the Asics x Hidden NY GEL-NYC stands out as a true statement piece in any sneaker collection.

Release Information

The highly-anticipatedAsics x Hidden NY GEL-NYC </primary keyword> collaboration sneaker is set for an exclusive release in March 2024. Sneakerheads and fashion enthusiasts alike will have multiple opportunities to secure this coveted pair.

  • Restock: April 12, 2024 – Additional pairs will be released on this date, giving fans another chance to cop. 

TheAsics x Hidden NY GEL-NYC is priced at $170.00-$185.00 depending upon where you purchase. Key Release Details:

  • Limited Time Availability: A countdown timer indicates a short window to enter the draw or purchase.
  • Raffle Entry: The launch is free to enter on both FEATURE.COM and END. Clothing.COM, with one entry per person and no bots allowed.
FEATURE.COM Raffle – $170.00
END. Clothing Raffle – $185.00

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Conclusion

The Asics x Hidden NY GEL-NYC collaboration is a true testament to the fusion of digital and physical realms. This sneaker masterfully blends cutting-edge technology with a bold, pixelated aesthetic that pays homage to Hidden NY’s online origins. The immersive release experience and limited availability will make this a highly coveted addition to any sneaker collection. With its striking colorway, digitalized branding elements, and advanced GEL cushioning system, the Asics x Hidden NY GEL-NYC pushes the boundaries of sneaker design. It represents a love letter to digital creation and photo editing software, blurring the lines between reality and on-screen visuals in a way that will undoubtedly resonate with designers and sneakerheads alike. For more updates on the latest releases, raffles, news, and more in the sneaker and streetwear world, head to my Twitter and Instagram Pages or contact me on my Contact Me.

James Thompson
Im a new footwear and fashion writer with a passion for sneakers and style trends. I have been copping the latest releases and collaborations in the sneaker world for several years. So I’m here just offering my unique insights and commentary. When I’m not writing, I enjoy exercising, partying, and listening to music.

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