Sneaker collaborations are a crucial part of today’s thriving streetwear culture and the Bodega x ASICS GEL-NYC “After Hours” is no exception. This unique partnership between Boston-based brand Bodega and athletic footwear titan ASICS has resulted in a sneaker that embodies the nocturnal essence of city life.
A Look Into the Bodega x ASICS Collaboration
Introducing Bodega x ASICS GEL-NYC “After Hours”: innovative design meets athletic footwear.
The Sneaker Design
The GEL-NYC “After Hours” showcases a harmonious blend of twilight-like colors. The base of the sneaker boasts a purple-hued grey mesh, evoking the feel of a city under the cloak of twilight. Contrasting grey ASICS Tiger Stripes add a layer of depth to the design, dominating the midfoot section.
Deeper purple hues and lively green accents define this sneaker’s character.
Shades of purple and brown fuzzy suede adorn a majority of the sneaker’s upper, found along the toe and midfoot. Bodega’s branding is subtly visible on the medial heel, while the lateral side proudly displays the usual ASICS text, both in a striking red color.
Underfoot, the GEL-NYC midsole sits in white, paired with a purple rubber outsole. This combination of colors and materials results in a sneaker that is as stylish as it is comfortable.
The “After Hours” Inspiration
The “After Hours” moniker is not just a name; it encapsulates an entire mood. The design draws inspiration from rugged textures akin to barbed wire and chain link fences, hinting at the grittier side of city life. Designers create the sneakers for those who thrive in the city’s vibrant nightlife, embodying the essence of nocturnal adventures.
Release Information & Pricing
The Bodega x ASICS GEL-NYC “After Hours” is set to release on September 29, 2023. The sneakers will be exclusively available through Bodega’s online platform and physical stores. Available in men’s sizing, the retail price is set at $180.
The sneaker images reveal a unique blend of dusky hues and rugged textures. Contrasting Tiger Stripes and vivid details jazz up Asics.
The style code 1201A952-020 represents the sneaker, and Drizzle/Plum Truffle describes the colorway. This combination of colors and materials results in a sneaker that perfectly captures the essence of city life after hours.
Collaborative History of Bodega and ASICS
This is not the first time that Bodega and ASICS have joined forces. Bodega has been at the forefront of sneaker culture since its inception in 2006, consistently delivering unique iterations that reflect the brand’s ethos and distinct vision. Sneaker enthusiasts have well-received previous collaborations between Bodega and ASICS, such as the 2022 spring-themed GEL-MC Plus.
Final Thoughts
The Bodega x ASICS GEL-NYC “After Hours” is a noteworthy addition to the long list of successful sneaker collaborations between Bodega and ASICS. With its unique design and captivating color palette, the sneaker embodies the vibrant, nocturnal essence of city life. Whether you’re a sneaker enthusiast or a city dweller who thrives in the after-hours, this sneaker is a must-have addition to your collection.
For more updates on the latest sneaker releases and collaborations, stay tuned to my Twitter or contact me on my Contact Me page. And remember, the Bodega x ASICS GEL-NYC “After Hours” drops on September 29, 2023. Mark your calendars now!
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